B

/ PROFESSIONAL EXPERIENCE

Freelance Graphic Designer 2009 – Present

Augusta, GA

• Conceptualized and executed brand identities for a variety of clients in Puerto Rico and 

the US including To-Go Stores, U.S. Department of Health and Human Services, Ugly Sister  

Clothing Brand, Gasolineras Toral, Venduti Real Estate, Karma Free Cooking, Design & Decor  

Center, and García-Chamorro Law Group.

• Conceptualized, designed and executed a multimedia ad campaign for the Puerto Rico  

Department of Health (PRDH). Project included designing print, outdoor, TV, website 

and social media.

• Logo extension for Artsy Me Ceramic Studio opening a new location in Downtown Augusta.

• Developed line extensions for To-Go Stores. Designed packaging, labels, menu boards and 

in-store branding maintaining brand standards and guide lines to ensure brand consistency.

• Adapted graphics and created displays for sales booths for Ritz Instrument Transformers Inc.

Associate Creative Director 1997-2009

Young & Rubicam (now VML) San Juan, PR

• Created comprehensive TV, print, radio, and outdoor campaigns for agency's top-tier clients 

in collaboration with assigned copywriter.

• Managed collateral, signage, and promotional material development ensuring brand compliance

to support strategic marketing initiatives.

• Managed projects from concept to completion, ensuring timelines and budgets were met.

Worked closely with cross-functional teams, including account managers, vendors, and  

production department.

• Client list included Heineken, AT&T Wireless, Advil, US Census, KFC, Citibank, CitiFinancial,  

Colgate-Palmolive, ConAgra Foods, ACH Foods, Texaco and MMM Healthcare.

Graphic Designer 1995-1997

Ceradini Design, New York, NY

• Developed packaging and corporate identity that aligned with brand objectives to attract  

consumers. Major clients included Nabisco, Hartz, A&P Foods, and Wardley Company.

/ EDUCATION

Syracuse University, Syracuse, NY May 1995

Bachelor of Fine Arts in Advertising Design

/ SKILLS

Technical Skills: Adobe Creative Suite

Languages: English and Spanish